Our team aim at Neuff is to support athletes to be where they want to be in their journey, no matter how experienced or inexperienced they may be.
To help us in our mission, we also have our ambassador team at hand to help us spread the word about the support, guidance and information that we offer - and of course about our excellent athletics products!
Stay tuned over the next few weeks to discover who the newest members of the community are...
Logan Cookson
Photography: @visualsbyonyeka
"A true champion not only succeeds, but also fights for themselves and fulfils their image of winning."
Our very first ambassador for 2026 is Logan Cookson!
Specialising in jumps events, Logan joined his first athletics club at just six years old after taking part in a road race, which he tells us made him want to become a long jumper "really badly"!
Currently with City of Portsmouth AC, Logan is ranked 3rd in the U20 triple jump rankings and is well on his way to claiming some big victories next year!
Logan's aims for 2026 include obtaining an international vest and jumping over 15.50m in the long jump and 7m in the triple jump.
Exciting times are ahead, and we couldn't be prouder to be a part of his journey moving forward!
Welcome to the team, Logan!
Instagram: @logan_cookson
TikTok: @logancookson
Lauren Jobson
"The medals and times are great... but the people who keep showing up, they're the champions."
Meet Lauren Jobson, our first masters ambassador for 2026!
While she is mainly a 400m sprinter, you will also occasionally find Lauren competing in 100m and 200m events whenever she gets the chance to!
Lauren's love for sprinting stems from a period of marathon training, when she was asked to fill in for an 800m race. She then realised it was "a bit of her" and has been hooked by everything 400m related ever since!
After prioritising her own schedule as well as those of her two children this past year, she has claimed PBs in every distance she competes in this past year, and is currently the British V35 200m/400m champion, an accomplishment she is "extremely proud of"!
As a hype girl who does everything in her power to cheer on other athletes, she hopes to inspire other parents to chase their dreams, no matter how small or big they may seem.
For 2026, Lauren also hopes to retain her British outdoor titles and to do herself proud in some indoor sprint races, a sport which will be completely new to her!
Instagram: @lauren_llj
Tara Simpson-Sullivan
"A true champion is someone who inspires others to achieve their highest potential.”
Our hammer throw ambassador for 2026 is Tara Simpson-Sullivan!
After spending some time in the US competing in the NCAA, Tara recently moved back to the UK and is now aiming to be selected for the Commonwealth Games and the European Championship!
Now with Wigan Harriers, Tara is not afraid to admit that she is "starting over" at the age of 24, and she hopes to inspire others in realising that anything is possible in your sport if you put your mind to it!
What we also love about Tara is that, even though she works full-time, she doesn't let this destroy her ambitions to succeed as a hammer thrower and remains fully dedicated to chasing her dreams through constant training sessions!
Tara also documents many of her experiences with the NCAA on her TikTok account, where she posts regularly to help others experience the same opportunities she’s received over the years.
It’s truly a joy to have you with us, Tara!
Instagram: @tarasimp08
TikTok: @tarasimp08
Edward Moore
Photography: Ashley Pritchard
"A champion doesn't necessarily always win, but is someone who tries to be the best person they can be."
Meet Edward Moore, our 2026 decathlon ambassador!
This is a guy who truly lives and breathes athletics, dipping his toe into the water as young as 4 years old!
A Wirral Athletic Club decathlete and also a keen rugby player, Edward has always strived to try as many things as he can in life, making the decathlon a perfect fit for his inquisitive-led mindset!
Determined to get things done, Edward knows how to make his presence known and even made his international debut this year in Glasgow, coming away with a shiny and mighty medal in the process!
Hungry to win, Edward also achieved numerous county-level medals this year and is currently 7th in the U17 men's decathlon ranking.
Even though this was a sensational season for Edward, he wants to achieve so much more, all within the space of what will undoubtedly be a fruitful 2026!
Instagram: @edwardfmoore_06
Poppy Jones
"A true champion shows good morals, works hard and believes they can achieve their goals."
Here comes Poppy Jones, who is our next ambassador for 2026!
Proudly representing Rhondda AC, Poppy was a Welsh hammer champion this year, while also claiming silver in javelin in the Welsh championships.
It's also been a year full of progressions for Poppy, with PBs being made in hammer, discus, shot put, AND javelin!
Even though she is relatively new to athletics, Poppy has already found her groove in all things throws-related, excelling in all areas of her training and competitions!
Throughout 2026, Poppy's main goals are to medal in as many competitions as possible, help showcase what female throwers are capable of, and to simply enjoy every opportunity that comes her way!
Outside of athletics, Poppy also has a keen interest in netball, playing for Ferndale and Rhondda Rockets, which helps her to stay active and throw even further as an athlete.
Poppy is only just getting started, and we're immensely proud to be a part of her athlete journey moving forward!
Instagram: @poppy_jonesthrows
Damaine Benjamin
"A champion leads by example, uplifts others, and keeps pushing boundaries long after the spotlight fades."
Damaine Benjamin is not only a terrific masters athlete, but he's also now a Neuff Ambassador!
Originally from Jamaica, Benji was always finding an excuse to go to training after school and has been passionate about athletics for years. When you look at his track record... it certainly shows!
Since moving to the UK in 2012, Benji has been completely committed to his craft as a masters athlete, and has since gone on to become a Masters 4x400m WR holder, as well as a European Masters 400mh Champion!
Hoping to build on his momentum for 2026, Benji aims to run faster, compete stronger, and reach new personal bests in both the 400m and 400m hurdles.
When Benji is not on the track, he works as an S&C coach and sports therapist, where he’s helped some of our other ambassadors achieve incredible results in their competitions!
We are completely enamoured by Benji's outlook on the sport, and we have a good feeling he will inspire many in his work as an ambassador with us!
Instagram: @benjifitlife_
TikTok: @probodyperformance_
Lucy Harris
"A true champion demonstrates determination to be the best they can be at their chosen event."
Stepping up to the plate (quite literally) for our Ambassador team is Lucy Harris!
Starting her journey with Swansea Harriers in Year 5, athletics gave Lucy the confidence to meet new friends and participate in sport as a whole, and her work ethic is unmatched!
After some time with Swansea Harriers, Lucy was eventually selected for the School Games at Loughborough University and was a key member of Swansea Harriers' NAL team this year, all stemming from her ability to adapt in athletics as an individual and as a team player!
Now also a Loughborough Throws athlete, Lucy is looking to accelerate her progress in 2026, especially after suffering from injuries earlier this year. Long-term, she also wants to gain a top 10 senior UK ranking by throwing 50m in discus, before competing for Wales at the Commonwealth Games and the UK at other big international competitions!
Lucy has plenty of other goals in mind for next year, and we look forward to supporting her with as many of these as we can!
Instagram: @lucy.harris.06
Tobi Ayorinde
"A champion is someone who demonstrates unwavering commitment, even when no one is watching."
It's time to welcome Tobi Ayorinde to our Ambassador team!
A continual go-getter, Tobi's pursuit of becoming a successful sprinter has led him to countless accolades over the years, both on and off the track.
This past season in particular was a breakthrough year for Tobi. He ran 10.81 in the 100m and 22.71 in the 200m, both of which were personal bests. He also went from 11th to 3rd fastest in the Reading Athletic Club rankings last year!
Dedicated and consistent, Tobi is also an immensely successful coach at his university club, where he takes great pride in encouraging teammates to relish every challenge going and in celebrating success stories within his community at every given opportunity.
With next year primed to be full of thrilling moments for Tobi, he's hoping to break his club's record for the 60m. Alongside this, he's also pinning his hopes on qualifying for the England Athletics National Championships!
As a coach, he wants to continue supporting athletes in achieving even more personal bests and reaching competition standards that they thought wouldn’t ever be possible.
Tobi has a bright future ahead, and we're honoured to be a part of his journey moving forward!
Instagram: @theofficialt7
TikTok: @theofficialt7
Olivia Gallagher
Photography: Pat Scaasi (@patscaasi)
"I would define a true champion not just by medals, but by their mindset and resilience."
Olivia Gallagher is our Para Ambassador for 2026!
First discovering athletics through local disability sport opportunities, Olivia was instantly drawn to the freedom and confidence that the sport provided her, and she’s been on quite a journey ever since.
Initially a track athlete for many years, Olivia recently started competing as a F32 shot putter, where the opportunities she has been provided with as a British-Irish para-athlete have been plentiful in such a short space of time!
Even though this was her first season competing consistently in shot put, Olivia still managed some highly admirable feats, including becoming No.1 in the British rankings!
As a track athlete, Olivia was ranked No.1 in the T33 category from 2021-2024, and was also the Mirror Pride of Sport Young Sportsperson in 2018!
Moving forward, Olivia is determined to shine even brighter after having such a strong start to her throws journey. More specifically, she's eyeing up a top-eight world ranking!
Olivia has a real zest for success, and it's an honour to have her on board with us for the 2026 season!
Instagram: @olivia_gallagher_
TikTok: @oliviagallagher98
Noah Dale
"A true champion is someone who never gives up."
We have another Dale in the mix, and it's Noah Dale!
If you think Noah looks familiar, that's probably because he does! His older brother Robbie was a Neuff Ambassador back in 2022, and Noah is now carrying on his legacy!
One of our youngest ambassadors for 2026, at just 14 years old, Noah is currently firmly focused on pole vault, although he also dabbles in sprint events!
Starting his journey at 8 years old as a sprinter with Rugby & Northampton AC, his coach once asked Noah if he would like to give pole vault a go. After taking part in his first competition last year, it's been plain sailing with the sport ever since!
In 2025, he competed at many different events and made some seriously impressive improvements, which included increasing his PB from 1.80m to a very commendable 3.15m, which he achieved just a few days ago!
While 2025 was a big comeback year for Noah, he is determined that 2026 will be even better! He is hoping to nail his vaulting technique (particularly his turn) with The Midlands Vaulting Academy for even better results next year, as well as to work on his speed with Rugby & Northampton AC to keep his sprinting competitors firmly on their toes...
Another big goal for Noah is to qualify for the National champs once he moves into the U16 category in April...
We're so happy to have you with us, Noah!
Instagram: @noahdaleathletics
Annie-May Cannings
"Anyone who gets out on that track is a champion. That in itself is a huge win."
Joining our ambassador team whilst in the States is Annie-May Cannings!
A Rugby & Northampton AC 400m athlete currently overseas with the Tulsa Hurricane Track & Field Team, Annie is our first-ever ambassador to join our team while competing in the US!
For a girl who’s only been properly in the game since August last year, Annie realised quite quickly that sprinting was the one sport she was keen to knuckle down in, a decision which has now led her to incredible opportunities in Oklahoma!
Now embarking on a thrilling NCAA career, Annie is living proof that putting in the graft can take you to places beyond your wildest dreams, no matter how far you have come in your own journey!
Radiating energy wherever she goes, Annie would love to PB in outdoor racing next year when she enters the U23 category, and aims to experience plenty of highs in her indoor racing, which she hopes will boost her name in the sprint community moving forward.
Annie's an absolute superstar, and we’re delighted to support her throughout the upcoming 2026 season!
Instagram: @annie_may.c
TikTok: @annie_may0